Resources Blog They Sent 300 Employees to a DevOps Conference

They Sent 300 Employees to a DevOps Conference

Last year, I was able to attend 18 DevOps conferences. I saw some awesome presentations, met incredible people, and expanded my knowledge of the latest practices. While my role as the DevOps Advocate for Sonatype enables me to get out to all of these conferences, not everyone has the time, the budget, or the approval to get to even one event a year.

This is what led me and my colleague, Mark Miller, to found the All Day DevOps conference last year. Our dream was to build a DevOps conference for the masses. We decided to offer 57 online sessions over 15 hours and 15 times zones, and registration would be free. Our initial goal was to see if we could find 1000 people to attend (because that sounded like a big number at the time), but the idea of a free online event caught a viral wind and we ended up having over 13,500 people register to attend. 


Every session delivered during the conference was shared by a DevOps practitioner. We had a simple rule for the conference and that was: no vendor pitches

People also told us that they valued having the chance to talk to other attendees they met at DevOps conferences, so we set up a free Slack channel for All Day DevOps. By the time conference was over, we recorded over 10,000 conversations between the speakers, attendees, and organizers.One of the things that fascinated us most about the conference was that organizations like Accenture, Capital One, Ericsson, Oracle, Target, Telstra and many others had over 20 employees attending the event. There were even a couple of companies that had over 300 employees attend. None of them needed to approve expenses for travel, hotels, or conference fees. They just watched and joined in the conversations from their homes or offices.

Here are some of the folks who spoke at last year's event across our CI/CD, Modern Infrastructure, and Automated Security tracks. This year, we have also added a DevOps in Government track to the agenda.


The event was so successful, we set it on the schedule again. All Day DevOps 2017 will take place on October 24th. It's online, it's free, this year's event will run for 24 hours. Therefore, no matter where you live, if you have an internet connection, you will be able to tune in to join us.

A few things to know:

1. You can register for free at Invite your entire DevOps team to join. Everyone registering will have free access to all 57 recorded sessions from 2016.

2. The CFP is open through May 31st. If you have a story to share, we want to hear from you. Remember, no vendor pitches are permitted.

3. All Day DevOps is a community event. Last year over 40 DevOps meet-ups and software companies helped us spread the word. For those that helped, we added their logo to the site. Same applies to this year. Apply to be a supporter here.

Please join us for this year's event!


Picture of Derek Weeks

Written by Derek Weeks

Derek serves as vice president and DevOps advocate at Sonatype and is the co-founder of All Day DevOps -- an online community of 65,000 IT professionals.