Sonatype Brand System

This is a guide to Sonatype's brand fundamentals and will help you understand how use of design and language can enhance the value and recognizability of our brand. You will also find commonly requested design assets and templates here. 

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The Sonatype Brand

Answers to the fundamental questions:
Why do we exist?
What problems are we solving? 
How do we behave?
How will we succeed?

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Core Messaging

We're here to innovate and change the way people think about the way they build software. 

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Personality

These are the human characteristics we equate with our company and brand.

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Why Sonatype Matters

We've been transforming the way the world innovates since 2001, starting with Maven and Maven Central.

Writing Guidelines

Our editorial guidance covers our voice and tone, the mechanics of our grammar and style, and direction for commonly used words.

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Voice & Tone

Many people represent our voice at Sonatype, this is how to strike just the right notes.

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Grammar & Mechanics

We use these grammar conventions to make our language clear and consistent. 

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Glossary

Includes commonly used DevOps terms, acronyms, and a Sonatype-specific word usage list.

Design Guidelines

These design guideline are a fundamental tool for the visual identity of the brand. Use of these standards contributes to the value of the Sonatype brand, ensuring a uniform, strong, and consistent visual identity in the market.

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Logos

Proper treatment of Sonatype's corporate, product, and event logos is detailed here.

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Color Palette

Colors are important for creating a consistent brand experience. See our colors and how to use them here.

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Typography

Sonatype’s brand font is Proxima Nova and should be consistently used in all marketing and sales materials.

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Illustrations

Style guidelines for larger illustrations, spot Illustrations, and icons are detailed here.

Sonatype Google Drive Asset Library

A collection of logos, typefaces, images, and templates to download and use for branded content creation. Requires a sonatype.com email address.

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Sonatype Press Kit

For public-facing assets (unlocked), please visit the press kit in the Sonatype Newsroom.

SONATYPE PRESS KIT

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This brand system is maintained by the Corporate and Brand Marketing team. To share comments, corrections, or suggestions, please use this form.