Typography
Sonatype has two brand typefaces: Forma DJR Text and Proxima Nova. A combination of these two typefaces should be used consistently across all marketing and sales materials.
Overview
Sophisticated typography is vital to how we communicate as a brand. The following section will instruct you on how to use our brand typeface, FK Grotesk, to ensure our typography is always used to its full potential.
For use in Microsoft Powerpoint presentations when FK Grotesk is not available, the font Univers is a comparable substitution.
In email or other communications that are limited to system font choices, use Apatos.
FK Grotesk
The primary corporate font for Sonatype is FK Grotesk, a highly versatile, geometric grotesque typeface, celebrated for its clean construction, expansive weight range, and typographic sophistication. With thoughtful details like ink traps, sharp corners, and robust OpenType features, it shines both as a workhorse text face and as a distinctive branding tool.
The choice of FK Grotesk was inspired by the world of technology and open-source code, reflecting clarity, precision, and a data-driven design ethos. This unique typeface brings a modern and technical feel to all our communications, allowing the Sonatype personality to shine through, yet is neutral enough to be used in any communication.
FK Screamer
The secondary corporate font for Sonatype, FK Screamer, is a bold, condensed sans-serif ideal for presenting numbers, headlines, and glyphs with maximum impact. Its tight spacing, strong letterforms, and distinctive shapes add dynamism and energy, ensuring figures stand out. When paired with FK Grotesk, it creates a balanced typographic system—combining FK Screamer’s intensity with FK Grotesk’s clarity—to deliver both precision and a striking visual presence that amplifies the brand’s impact.
FK Screamer usage
The consistent application of type sizes and treatments can help lend clarity to brand messaging. By employing a formal type hierarchy, the readability of Sonatype communications will remain clear and meaningful. Whenever we write and design copy, please ensure to use the following examples as guidance.
- Stats should be written to lead with numbers or figures first
- Headlines should be kept short and never use more than three to four words
- Highlighter Yellow versions should only be used either in conjunction with other color ways. Examples of this are in event or experiential where it’s just one of many panels or facets within a booth or asa single display banner in a larger set that uses other color ways.
Hierarchy
The consistent application of type sizes and treatments can help lend clarity to brand messaging. By employing a formal type hierarchy, the readability of Sonatype communications will remain clear and meaningful. Whenever we write and design copy, please ensure to use the following examples as guidance.
Eyebrow
FK Grotesk Regular, All caps, 18px, 100% line spacing
Headline
FK Grotesk Bold, 70px, 100% line spacing
Subhead
FK Grotesk Light, 32px, 110% line spacing
Body copy
FK Grotesk Regular, 16px, 150% line spacing
Call to action
FK Grotesk Medium, 16px, 100% line spacing
Min/Max Body Copy
Please adhere to the size minimums and maximums for digital/print shown below.
Text No Go's
Our typography helps us develop and build a visual style for our brand. Shown at right are some things to avoid when working with copy.
Additional Design Guidelines