Sonatype Brand System

This is a guide to Sonatype's brand fundamentals and will help you understand how use of design and language can enhance the value and recognizability of our brand. You will also find commonly requested design assets and templates here. 

The Sonatype Brand

Answers to the fundamental questions:

Why do we exist?
What problems are we solving? 
How do we behave?
How will we succeed?

Boilerplate

Sonatype is the leader in AI-driven DevSecOps. Use this boilerplate when you need a concise, approved description of Sonatype. 

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Brand Narrative

Sonatype manages the complexity of open source and AI development. 

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Core Values

Integrate Sonatype's core values into the way we work and lead. 

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Writing Guidelines

Our editorial guidance covers our voice and tone, the mechanics of our grammar and style, and direction for commonly used words.

Voice & Tone

Many people represent our voice at Sonatype, here's how to be consistent and strike just the right notes.

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Grammer & Mechanics

We use these grammar conventions to make our language clear and consistent.

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Glossary

Includes commonly used DevOps terms, acronyms, and a Sonatype specific word usage list.

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Design Guidelines

These design guideline are a fundamental tool for the visual identity of the brand. Use of these standards contributes to the value of the Sonatype brand, ensuring a uniform, strong, and consistent visual identity in the market.

 

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Logos

Proper treatment of Sonatype's corporate logos details here. 

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Color Palette

Colors are important for creating a consistent brand experience. See our colors and how to use them here.

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Typography

Sonatype's brand font is Grotesk and should be consistently used in all marketing and sales materials.

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Icons & Imagery

Access to the full icon library and style guidelines for icon use are detailed here.

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