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The Lego Block Phenomena of Software Development

Wired Magazine

Published: November 05, 2013 00:00

A multibillion dollar company, founded in 1932, grew to be the fourth largest toy company in the world by making a toy “brick” made of plastic that inspired millions of children to use their imagination. In the 1990’s, Lego hired creative talent to expand on the basic “brick” to include fashionable colors and realistic objects and themed-based sets in an attempt to grow the business and expand into theme parks, software, publishing all pumping out new product at a relentless pace.

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